If you plan on increasing your close ratio when it come to selling trenchless sewer relining jobs in 2012 then you will need to rethink your approach. We think the theme of ’12 will be “Presentation”, yes that’s right. How you present yourself and product can make or break you. trenchless pipe lining is a highly skilled craft and it usually requires a proper investment. Therefore the buying consumer expects and demands their presentation match the quality of said service.

So you ask yourself, how do I improve my presentation? First off it is critical that you document prior jobs or have access to videos of prior jobs. Many contractors are using wireless tablets, like the I Pad that are loaded and organized with professional quality videos. By showing the customer a video of a similar residential job you will increase your close ratio. Also, do not leave until you have provided a very attractive estimate of the work service. We cannot for the life of us understand why some contractors show up, give a half-assed presentation and follow up with a “we’ll email you a proposal sometime this week”.

With trenchless sewer repair estimates, you get in, get out and make sure the customer has everything they need this way you are not back tracking and always moving forward to the next close.

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